Why Speed Matters: Core Web Vitals for Lead Gen

Website speed is no longer just a nice-to-have — it's a critical factor in lead generation and conversion optimization. Google's Core Web Vitals are now ranking signals, and slow sites are being penalized.

What Are Core Web Vitals?

Core Web Vitals are a set of specific factors that Google considers important in a webpage's overall user experience. They focus on three key metrics:

• Largest Contentful Paint (LCP): Measures loading performance
• First Input Delay (FID): Measures interactivity
• Cumulative Layout Shift (CLS): Measures visual stability

How Speed Affects Lead Generation

Studies show that a 1-second delay in page load time can reduce conversions by up to 7%. For a $100,000/month business, that's $8,400 in lost revenue every month.